Cause Marketing Policy

Thank you for considering Reef Environmental Education Foundation (REEF) as the beneficiary of your cause-related marketing. REEF appreciates the many individuals and organizations that generously initiate such fundraising programs and events that benefit ocean conservation. We are honored you have selected REEF and are grateful for your efforts. By registering for REEF's Cause Marketing Program, your organization agrees to abide by the rules and restrictions of this policy agreement.

Transparency

For any initiatives in which proceeds of a sale benefit REEF, transparency regarding the percentage or exact dollar amount donated per sale is required in your communications (see Better Business Bureau guidelines, Standard 19.) For example: "XX% of the proceeds from this sale will benefit REEF." When you register to participate with REEF's Cause Marketing Program, please include the duration of the campaign and any maximum or guaranteed minimum contribution amount.

Use of Marks and Designations

The REEF Cause Marketing Toolkit includes REEF logos and guidelines for you to use to communicate your support of REEF. The REEF name or logo may not be placed on any product or product packaging without express written permission. Please submit any proposed uses to REEF for review and written approval. A minimum annual donation of $500 is required to be considered for approval to use REEF's logo on a product or collateral materials, or to appear in social media, marketing, or public relations efforts (donation amount does not guarantee logo use approval).

Indemnification

Businesses, organizations, or individuals that elect to use the REEF name, logo, or website domain in their cause marketing, fundraising, or general promotional efforts agree to indemnify REEF against any claims arising from these efforts.

Social Media Promotion

REEF reserves the right to selectively and willfully post or re-post messaging and content about our partnership on the channels of our choice without prior approval. In an effort to protect the work and brand of REEF, the content and copy of each message will be carefully crafted, taking into consideration perceived endorsement or advertising language, as well as content viewed by minors, in all geographies. To avoid perceived sponsorship and/or endorsement of your brand or product(s), copy and content are held to the legal standards of the FTC (Federal Trade Commission) as outlined here. Additionally, REEF defers to the rules of native platforms such as Facebook and Twitter to ensure messaging is appropriate, requiring no disclaimers, for all audiences. REEF does not post or re-post content that would restrict a certain party from re-sharing or re-posting based on age.

Letter of Agreement

Participation in REEF's Cause Marketing Program requires a signed Letter of Agreement and a $100 registration fee (which is separate from any agreed upon minimum donation amounts). The agreement will outline the terms and conditions of participation, as well as benefits and responsibilities.

Join REEF's Cause Marketing Program Today

To get started, complete the interest form here. We will review your information and contact you within 14 days of receipt. If you have questions, please call us at 305-852-0030, or email giving@REEF.org.